Project Vista

Project Vista was the name chosen to represent the major challenges and commitment that the Vetorial group has for the future.

In a technical perspective the initial letters mean: Vetorial Integrada em Sistemas e Tecnologia de Automação (Portuguese for Vetorial Integrated to Systems and Automation Technology) and this sums up the change in the technological level that the projects brings to the company by implementing the world’s most modern Enterprise Resource Planning (ERP), which is the German system SAP.

When the letters formed the word Vista, they also drew attention because of the symbolism, because of the meaning and the representation of the challenges that the word has for the group in the coming years.

Etymologically, the word Vista has its roots in the verb To See (“Ver” in Portuguese), from where we get the noun Vista. And the funny thing is that if we take one more second of reflection we will realize that the word also refers to the verb To Wear (“Vestir” in Portuguese). Conjugated in the second person imperative in Portuguese we have Vista!

In a sense of “Vision,” the Michaelis primary definition says: (i) Result of the action of seeing, (ii) Faculty or possibility of seeing, (iii) The visual apparatus of the eyes. However, the simple act of seeing, or having eyes, does not mean understanding things, making them useful to learn, or causing them to transform our perspective.

But it’s only after you read on, that the definition begins to take the shape we want for our project and for the Vetorial group, i.e., the idea of range (regarding the vision or visual faculty) is the way we see or face a certain matter. It is the purpose, the intent, the aim. Therefore, these other definitions assume that our individual and collective capacity should be guided by common purpose. Well displayed, well publicized, well built and well guided.

With regard to the imperative of the verb To Wear (“Vestir” in Portuguese), the word "Vista", refers to the act of covering up with clothes, dressing, adorning ourselves! However, the verb is also used to define engagement, commitment and dedication. The Michaelis’ definition shows the ability to imbue, to impregnate, as when, for example, Brazilians wear the shirts of the Brazilian soccer team. The shape and the fabric are merely a detail of what the colors, green and yellow, represent to the Brazilian’s spirit.